Founder
Stephanie Surrett

Stephanie began building models in grade school, long before she ever realized it would become the foundation of her life’s work. As a neurodivergent learner, she instinctively created systems, patterns, and visual frameworks to help her process and retain information in a way that made sense to her. This early habit of simplifying complexity and designing structure not only helped her navigate school but also laid the groundwork for her unique approach to business.

 

As she moved through life, Stephanie built businesses from the ground up, obtained licenses across multiple industries, and fully embraced the entrepreneurial path while still in college. It became clear that while passion and drive were essential, success and sustainability required something more—clearly defined systems. She saw that businesses, regardless of size or industry, thrive when equipped with strong SOPs (Standard Operating Procedures). These systems not only create consistency and clarity but also give owners and teams the freedom to grow, scale, and innovate.

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After years of studying, assessing, building, and optimizing real estate operations across a variety of companies and structures, Stephanie discovered a common theme. She quickly recognized the gap between owners and agents was a problem that needed a solution. She realized that by optimizing operations specifically for scale, companies not only increase efficiency but also unlock a powerful secondary benefit—empowered agents. When your agents are confident in the systems, support, and structure behind them, they operate with greater clarity, purpose, and success. In today’s technology-driven world, this kind of optimization often reveals that you need far less to run your business effectively—and far fewer barriers between vision and execution. ​

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Stephanie’s coaching style reflects the heart of who she is—big-thinking, deeply empathetic, and unapologetically bold. She leads with love, fuels with encouragement, challenges with accountability, and guides with sharp clarity. Her energy pushes those around her to see possibilities beyond limitations. Her favorite phrase, “What if? Why not?” isn’t just something she says—it’s how she lives and leads. Stephanie believes that through these two powerful questions, we can reimagine how we do business, elevate our industries, and cultivate a culture of confident, competent, and deeply empowered agents.